Apexx Ascent is a women’s talent and creative studio that partners with exceptional talent and brands to shape stories, produce standout work, and build long-term value through talent representation, creative direction, and production.

I worked directly with the founder to develop the foundational brand identity and deliver assets such as official logomark, business card, and web assets.

Business Card Iteration 1

Apexx Ascent is a personal branding agency dedicated to helping women athletes reach the apex of their career potential by connecting them with sponsorships, audiences, and opportunities that match their ambition. The brand needed a mark that felt both athletic and elevated:. Something with momentum.

The chosen mark a bold triangular "A" housing a mountain and a wave in the same visual. It works as a standalone icon and scales cleanly across apparel, digital, and print applications. The imagery speaks to peak performance universally, without anchoring the brand to any one sport, which gives Apexx Ascent room to grow alongside
its roster.